Writing
Field notes from the practice.
Essays, technical deep-dives, executive briefs, and case studies on AI, cybersecurity, integrations, and the operational realities of modern firms.
Recent articles
One landing page per manufacturer: programmatic pages for lemon law
Building a landing page per manufacturer and location — instead of one big website — to convert paid search better and double as a demand sensor.
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From thirty-seven numbers to two
A 5-month consolidation project that took a 37-line phone estate down to 2 numbers, recovered $48k in annual spend, and improved answer rates.
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Identity is the new perimeter
SSO, MFA, and password management are the foundation everything else rests on. Why identity is now the front line of security for growing firms.
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Incident response and cyber hardening: build the team before you need it
Proactive training plus disciplined response — why a cross-functional cyber response team that can swarm and neutralize risk is a best practice for growing firms.
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Automating document generation at scale: from merge fields to AI timelines
From merge templates to AI-built chronologies — how automating bulk document processing unlocks revenue in document-heavy work.
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Shipping Microsoft Graph on the edge
Notes from getting Microsoft Graph running cleanly from a Cloudflare-style Worker runtime — including the parts the docs leave out.
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Choosing AI for a law firm: build vs. buy
A practical framework for when to build custom AI and when to buy a prebuilt legal tool — so a modern firm gets AI that earns its keep without runaway investment.
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How to pilot AI without losing the firm
A practical framework for choosing your first AI use case, keeping a human in the loop, and measuring whether it actually pays off.
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DNS management done right: email, records, and domain verification
SPF, DKIM, DMARC, record types, nameservers, and subdomains — a plain-spoken tour of the DNS work that keeps a domain healthy.
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From a Notion ticketing system to a 10-person technology team
How a firm's technology function grew from one person and a Notion ticketing system into a ten-person team covering helpdesk, data, security, identity, infrastructure, and AI.
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Bringing systems and platform management in-house
Bringing technology management in-house puts technical resources next to the work — platform-agnostic, layered onto any vertical, without runaway investment.
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Migrating 60 phone numbers to Aircall — and lifting answer rates past 90%
Consolidating roughly sixty numbers onto Aircall gave a firm visibility into missed calls, a unified call/SMS log in HubSpot, AI summaries, and the runway for AI voice agents.
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The hidden costs of a sprawling phone system
Dozens of numbers across providers don't just cost on the bill — they hide missed calls, charge you to see your own data, and bury settings where mistakes survive.
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Remote network management with UniFi: redundancy that protects uptime
Centralized multi-site management, multi-WAN with fast failover, traffic shaping, and IoT segmentation — networks built to stay out of the way.
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Migrating from CASEpeer to Filevine in under 3 months
A high-volume law firm moved from CASEpeer to Filevine in under three months — data intact, team trained, system wired into everything around it.
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Three questions before you buy the AI
Most AI pilots fail for the same three reasons. A 4-minute read for executives who would like to skip them.
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The quiet cost of good-enough systems
Every firm carries the weight of decisions made on a Tuesday afternoon. Here is how to tell which ones are worth revisiting — and which ones to leave alone.
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