Writing
Field notes from the practice.
Essays, technical deep-dives, executive briefs, and case studies on AI, cybersecurity, integrations, and the operational realities of modern firms.
Recent articles
Data governance is the precondition for useful AI
Most stalled AI projects aren't AI problems. They're data governance problems wearing a model's costume.
Read
Managing AI spend for business value: bespoke beats one-size-fits-all
The AI vendor pitch is a bundle. The right answer is usually a few sharp tools, matched to the job, with the fluff removed.
Read
Lightweight, bespoke websites — and client portals — for modern firms
Lightweight, bespoke firm websites and real client portals — built on Lovable, owned by the firm.
Read
Identity is the new perimeter
SSO, MFA, and password management are the foundation everything else rests on. Why identity is now the front line of security for growing firms.
Read
Incident response and cyber hardening: build the team before you need it
Proactive training plus disciplined response — why a cross-functional cyber response team that can swarm and neutralize risk is a best practice for growing firms.
Read
Automating document generation at scale: from merge fields to AI timelines
From merge templates to AI-built chronologies — how automating bulk document processing unlocks revenue in document-heavy work.
Read
Shipping Microsoft Graph on the edge
Notes from getting Microsoft Graph running cleanly from a Cloudflare-style Worker runtime — including the parts the docs leave out.
Read
Building a marketing technology stack that actually measures ROI
The connected Google suite, first-party tracking via CDN, and CRM attribution — turning marketing from a cost you hope works into one you can prove.
Read
Choosing AI for a law firm: build vs. buy
A practical framework for when to build custom AI and when to buy a prebuilt legal tool — so a modern firm gets AI that earns its keep without runaway investment.
Read
How to pilot AI without losing the firm
A practical framework for choosing your first AI use case, keeping a human in the loop, and measuring whether it actually pays off.
Read
DNS management done right: email, records, and domain verification
SPF, DKIM, DMARC, record types, nameservers, and subdomains — a plain-spoken tour of the DNS work that keeps a domain healthy.
Read
Bringing systems and platform management in-house
Bringing technology management in-house puts technical resources next to the work — platform-agnostic, layered onto any vertical, without runaway investment.
Read
The hidden costs of a sprawling phone system
Dozens of numbers across providers don't just cost on the bill — they hide missed calls, charge you to see your own data, and bury settings where mistakes survive.
Read
Remote network management with UniFi: redundancy that protects uptime
Centralized multi-site management, multi-WAN with fast failover, traffic shaping, and IoT segmentation — networks built to stay out of the way.
Read
Three questions before you buy the AI
Most AI pilots fail for the same three reasons. A 4-minute read for executives who would like to skip them.
Read
The quiet cost of good-enough systems
Every firm carries the weight of decisions made on a Tuesday afternoon. Here is how to tell which ones are worth revisiting — and which ones to leave alone.
Read
Case studies
One landing page per manufacturer: programmatic pages for lemon law
Building a landing page per manufacturer and location — instead of one big website — to convert paid search better and double as a demand sensor.
Read the study
From thirty-seven numbers to two
A 5-month consolidation project that took a 37-line phone estate down to 2 numbers, recovered $48k in annual spend, and improved answer rates.
Read the study
From a Notion ticketing system to a 10-person technology team
How a firm's technology function grew from one person and a Notion ticketing system into a ten-person team covering helpdesk, data, security, identity, infrastructure, and AI.
Read the study
Migrating 60 phone numbers to Aircall — and lifting answer rates past 90%
Consolidating roughly sixty numbers onto Aircall gave a firm visibility into missed calls, a unified call/SMS log in HubSpot, AI summaries, and the runway for AI voice agents.
Read the study
Migrating from CASEpeer to Filevine in under 3 months
A high-volume law firm moved from CASEpeer to Filevine in under three months — data intact, team trained, system wired into everything around it.
Read the study